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Coupon Industry & Usage Statistics for 2015, 2016

Coupon Industry & Usage Statistics for 2015, 2016

@dealspotr posted this article

We’ve compiled a comprehensive list of statistics and market facts relating to coupons, coupon usage, and the business of couponing. Thank you to Access Development for providing a great list of statistics. We took their list and have re-organized and categorized it, combining it with new, updated stats for 2015. We’ll be adding to this list continuously, we’re maintaining it as a living document to use as our internal resource for couponing statistics. If you have anything to add to this list, please leave a comment below.

General coupon statistics

General coupon usage statistics
  • 93% of consumers used any type of coupon in 2014 (Statista)
  • $3.6B total savings from consumer packaged goods coupons in 2014 (Statista)
  • 85% of consumers in the US use coupons (CreditCards.com)
  • 83% of consumers in the US use coupons (Total System Services)
  • 81% of consumers in the US use coupons regularly (NCH Marketing)
  • 81% of consumers in the US search for dining deals on a regular basis (RTM)
  • 315B coupons were issued in the United States in 2013, 2.8B were redeemed (NCH Marketing)
Coupons and purchasing behavior and attitudes among consumers
  • 85% of consumers look for coupons prior to visiting a store (RTM)
  • 53% of US shoppers shop during sales or use coupons (APA)
  • Over half of US consumers use a coupon in at least one of every four purchases (RTM)
  • More than 3 in 5 consumers in the US actively seek out coupons in preference to other types of promotions (RTM)
  • 63% of US consumers said they could not find coupons for the products they wanted to buy (Inmar Intelligent Commerce)
  • 59% of consumers state that out of all the different types of promotions a retailer can employ, digital coupons still sway them the most when it comes to influencing a purchase decision (RTM)
  • 83% of shoppers have made an unplanned purchase based on the availability of a coupon (Market Track)
  • 80% of consumers in the US say that digital coupons “close the deal” for them when undecided on a purchase (RTM)
  • 15% of consumers in the US cite coupons as the top influence in pre-purchase decisions (Nielsen Insights)
  • 73% of holiday purchases in the US are influenced by coupons and promotions (Deloitte)
  • 49% of consumers in the US will gladly switch brands for a coupon (GFK Research)
  • 78% of consumrs in the US are influenced to buy a brand they wouldn’t typically buy due to the availability of a coupon (Valassis Research)
  • 49% of consumers will switch brands for a coupon (GFK Research)
  • Two out of five women have searched for a product because of an online coupon (Shop.org)
  • 86% of all consumers in the US use coupons to plan their shopping lists (Valassis Research)
  • 77% of all consumers in the US select their stores based on where they can use paper coupons (Valassis Research)
  • 40% of shoppers in the US have left a retail store without purchasing because they left a coupon at home (Google Commerce)
  • 79% of shoppers in the US would not buy an item if they forgot to bring a coupon in-store (Forrester)
  • 81% of consumers say the availability of discount, deals and coupon sites have affected their willingness to pay full price (Cartera Commerce)
  • 56% of those looking for deals feel they are overcharged to begin with if the manufacturer offers a coupon (GFK Research)
  • 58% of shoppers actively look for deals and promotions before going to the grocery store (BH Engagement)
  • 47% of consumers in the US will sometimes try a new product after receiving a coupon / discount offer while 23 percent said they “almost always” will (ScanBuy)
  • 55% of mobile coupon users in the US spend more money during an in-store or online visit (and the majority spend at least $25) (RTM)
  • 77% of consumers state that they spend between $10 and $50 more than anticipated when redeeming a mobile coupon, and 17% spend an extra $50 or more (RTM)
Perceptions of different types of coupons and discounts
  • 30.9% of retailers said a percentage discount was the most effective customer incentive to drive a sale (Retention Science)
  • US shoppers in the ages of 18 to 45 prefer price discounts, while 46- to 75-year-olds prefer free shipping (Blue Hornet)
  • 43% of coupon users consider discounts up to 25% to be a good deal (RTM)
  • 40% of shoppers in the US would unsubscribe from a brand’s marketing if the coupons or incentives were not good enough (Vibes)
  • 30% of shoppers are most interested in deals that offer a specific dollar amount off of their purchase (RTM)
  • 57% of consumers in the US want real-time promotions and offers, yet only 20% want retailers to know their current location and only 14% want to share their browsing history (Accenture)
  • 25% of US shoppers say a cash back offer is more likely to encourage them to buy a product than any other deal (Opia)
  • 51% of American shoppers have taken part in a cash back promotion (Opia)
Frequency of coupon usage
  • 35% of consumers use coupons more than 50 times a year (Total System Services)
  • 68% of consumers always use deals, promotions and coupons, and the rest do sometimes (BH Engagement)
General attitudes and behaviors around saving money
  • 62% of consumers are taking action to save on household expenses (Nielsen Insights)
Motivations behind and attitudes around couponing
  • 81% of consumers find it fun to see how much they can save with coupons or loyalty cards (Deloitte)
  • 80% of shoppers say that using coupons makes them feel smarter (Inmar Intelligent Commerce)
  • A 2011 RedPlum survey of 23,000 revealed that 96% would still use coupons even after winning the lottery (RedPlum)
  • 60% of consumers feel that shopping is competitive and getting a better price than others makes them feel like winners (Yahoo!)

Digital, print and manufacturer coupon statistics

Digital coupons
  • 126.9MM digital coupon users projected in the US in 2016 (Statista)
  • 70% of consumers have used a digital coupon, offer, or online promotion code in the past three months as of May 2014 (Statista
  • 82% of shoppers in the US say digital coupons are a convenient option compared to printed coupons (Vibes)
  • 51%of shoppers said they wished all coupons were digital (Inmar Intelligent Commerce)
  • 55% of US internet users will redeem a digital coupon or code at least once per year (eMarketer Survey)
  • 127.5MM Americans will use digital coupons in 2016, a growth rate of 5.2% (eMarketer Survey)
  • 63% of shoppers in the US use coupons from paperless sources (Valassis Research)
  • Overall paperless coupon distribution has grown 373% over the last four years (Inmar Intelligent Commerce)
  • US adults who redeem digital coupons will be up 7.6% in 2015 to 121.3 million (eMarketer Survey)
  • The number of coupon prints has been declining 10% annually the past two years; load-to-card mobile and digital coupon format have quintupled in the same period (Catalina)
  • Redemptions for load-to-card coupons increased 19.2% between 2014 and 2015 (Inmar Intelligent Commerce)
  • 68% of shoppers in the US strongly believe that digital coupons have a positive impact on a retailer’s brand (RTM)
  • Digital coupons comprise just 3% of coupon spending (Catalina)
  • 80% of shoppers in the US agree that digital coupons “close the deal” for them when undecided on a purchase (RTM)
  • 55% of shoppers digitally “clip” coupons (Inmar Intelligent Commerce)
  • 33% of shoppers in the US prefer coupons from theInternet (Valassis Research)
  • 41% of US Millennials have increasingly gone to the Internet to find coupons compared to 29% of all shoppers in the US (Valassis Research)
  • 40% of shoppers automatically want the lowest price without having to clip or find discounts (Synchrony)
  • 57% of US online users have printed a coupon from a website (Shop.org)
  • 91% of desktop users redeem a digital coupon within several days (RTM)
Print coupons statistics
  • 36% of consumers in the US search printed materials when finding coupons (RTM)
  • 50% of all shoppers read printed circulars to find deals for their last visit to the supermarket, while 32% clipped paper coupons via newspapers or other printed sources, and 25% used a printed circular in-store (Retail Feedback Group)
  • Shoppers aged 18 to 25 years use paper coupons twice as much as other methods (CreditCards.com)
  • 89% of consumers in the US use paper coupons (Valassis Research)
  • 46% of US shoppers like print coupons, from the newspaper and mail (Valassis Research)
  • 87% of all American shoppers use print coupons from the mail (Valassis Research)
  • 82% of all US consumers use coupons delivered via newspaper coupon book (Valassis Research)
  • 82% of Millenial consumers in the US use coupons delivered from the newspaper coupon book (Valassis Research)
  • Millenial consumers in the US (34%) and Boomers (30%) expected to print more paper coupons and redeem them in stores (Neustar)
  • 73% of Millenial consumers in the US say they find coupons in print sources such as the newspaper or mail, compared to 69% of GenX and 65% of Baby Boomers (Valassis Research)
  • 85% of Millenial consumers in the US use coupons delivered in the mail (Valassis Research)
  • 34% of US Millennials report an increase in mail coupon usage, significantly higher than gen X and baby boomers (Valassis Research)
  • 73% of US online women have printed a coupon from a website (Shop.org)
  • 95.5% of shoppers say that they look at a weekly sales circular before shopping (Key Ring)
  • 14% of consumers are reviewing printed circulars for couponsthree to four times a week (MarketForce)
  • Top sources of coupons: Newspaper, online, store circulars (Total System Services)
  • The value of free standing insert (FSI) coupons increased 3.7% in 2015 to $515 billion (Kantar Media)
  • 56% have clipped coupons from a newspaper insert in the past 30 days (NAA)
  • Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of US adults who used coupons (NAA)
Manufacturer coupon statistics

Demographics and coupon usage

Millenials and coupons
  • 82% of Millenial consumers in the US use coupons delivered from the newspaper coupon book (Valassis Research)
  • Millenial consumers in the US (34%) and Boomers (30%) expected to print more paper coupons and redeem them in stores (Neustar)
  • 73% of Millenial consumers in the US say they find coupons in print sources such as the newspaper or mail, compared to 69% of GenX and 65% of Boomers (Valassis Research)
  • 85% of Millenial consumers in the US use coupons delivered in the mail (Valassis Research)
  • 34% of US Millennials report an increase in mail coupon usage, significantly higher than gen X and baby boomers (Valassis Research)
  • 96% of Millenial consumers in the US use coupons (Valassis Research)
  • 71% of Millenial consumers in the US use coupons and other offers (Ibotta)
  • 47% of Millenial consumers in the US say they increased their use of coupons in the past year, 14 percentage points higher than all respondents and 21 percentage points higher than baby boomers (Valassis Research)
  • 55% of Millenial consumers in the US use their computers to look for coupons and discounts (eMarketer Survey)
  • 41% of US Millennials have increasingly gone to the Internet to find coupons compared to 29% of all consumers (Valassis Research)
  • 75% of Millenial consumers in the US download paperless discounts to their loyalty cardsbefore they enter store, 73% do so in the store (Valassis Research)
  • Twice as many Millenial consumers in the US as boomers check prices (Boston Consulting Group)
  • 36% of Millenial consumers in the US said they share digital content “to receive a coupon/discount/promotion" (Annalect)
  • 63% of US Millennials would experiment with a new brand if they received a card-linked offer (Forrester)
  • 52% of Millenial consumers in the US with children download retailer loyalty offers (Valassis Research)
  • 60% of Millenial consumers in the US said they like to change the products they buy each month in order to claim different cash rebates from Ibotta (Ibotta)
  • 64% of Millenial consumers in the US search for coupons on their smartphones (eMarketer Survey)
  • 45% of US Millennials access coupons via e-mail on mobile devices (Valassis Research)
  • 53% of Millenial consumers in the US with children get coupons or deals on their smartphones (Valassis Research)
  • 90% of Millennial shoppers share deals, 43% through social media (Valassis Research)
Students and coupon usage
  • 68.6% of students in the US are “very likely” to tell others when a brand offers student discounts (ID.me)
  • 96% of students would be more likely to make a repeat purchase from a brand that offers student discounts (ID.me)
  • 78.4% of students “always” or “usually” check for discounts before making their online purchases (ID.me)
Teens and coupons
  • 56% of 13-17 year olds use coupons or coupon codes (RedPlum)
Coupon usage among females
  • 30.6% of female internet users often use discounts and coupons for day-to-day shopping, compared to 16.8% of males (CreditCards.com)
  • 57.5% of US internet users 18 and older will redeem digital coupons or codes in 2015 (eMarketer Survey)
  • 73% of US online women have printed a coupon from a website (Shop.org)
  • 28% of women can’t be bothered with coupons, 15% call them a necessary evil (ShopSmart)
  • Two out of five women have searched for a product because of an online coupon (NRF)
  • 47% of women & 33% of men use social media as the primary source for coupons (Technorati)
Parents use of coupons
  • How mothers find coupons: Print (78%), circulars (65%), digital (55%) (WomensForum)
  • 89% of Millennial parents use coupons when planning their shopping list, compared to 78% of Millenial consumers in the US withoutkids (Valassis Research)
  • 45% of parents searched for a coupon through their mobile device, 27% of non-parents (RTM)
  • 78% of parents will use a smartphone to gear up for the fall (Retale)
  • 92% of parents with mobile devices access coupons on them during back to school shopping (Retale)
  • 89% of parents say that retailers’ availability of mobile coupons and deals determines where they shop for back to school (Retale)
  • 61% of moms use mobile coupons (BabyCenter)
  • 39% of moms use their smartphones to find product coupons or deals while in-store (Millennial Media)62% of U.S. moms search and download mobile coupons (IAB)
  • 72% of moms say mobile coupons are the ‘most appealing’ offers in mobile ads (BabyCenter)
  • 53% of moms say mobile coupons pushed their interest in mobile ads (BabyCenter)
  • 56.1% of mothers share coupons on social. Of these, more than one-quarter post about coupons at least somewhat frequently (eMarketer Survey)
Household income and coupon usage
  • Households with incomes of $100,000 or more are twice as likely to use coupons as those earning <$35,000. College degree holders are also twice as likely to use coupons as those who did not graduate from high school (Coupons.org via CNBC)
  • 90% of affluent shoppers use coupons (Valassis Research)
  • 56% of affluents (those earning $100k+) shop around for specials/bargains, compared to 53% of other segments (Experian)
  • 76% of affluent shoppers only buy a product if they have a coupon compared to 72 percent of all consumers (Valassis Research)
  • 32.7% of affluents (those earning $100k+) are drawn to shop at a new store by coupons (Experian)
  • 74% of U.S. adult online shoppers with annual household incomes of $75,000 or more use online coupons, compared with 59% of those under $35,000 (PromotionalCodes.com)
  • 64% of those making $150k or more use coupons 30+ times a year, 67% of those making $100k to $149 use 30+ yearly (Total System Services)

Loyalty programs and coupons

Card-loadable coupons and card-linked offers
  • The number of coupon prints has been declining 10% annually the past two years; load-to-card mobile and digital coupon format have quintupled in the same period (Catalina)
  • Redemptions for load-to-card coupons increased 19.2% between 2014 and 2015 (Inmar Intelligent Commerce)
  • 33% of consumers prefer coupons that aredownloadable to retailer loyalty cards (Valassis Research)
  • 63% of US Millennials would experiment with a new brand if they received a card-linked offer (Forrester)
  • 50% of all shoppers are interested in using card-linked offers (Forrester)
Coupons and loyalty programs
  • 40% of shoppers prefer receiving discounts on purchases over loyalty program points or a gift basket (Precima)
  • 75% of Millenial consumers in the US download paperless discounts to their loyalty cardsbefore they enter store, 73% do so in the store (Valassis Research)
  • 52% of Millenial consumers in the US with children download retailer loyalty offers (Valassis Research)
  • 54% of shoppers said that the ability to load coupons to a loyalty card or smart phone was “very” or “extremely" useful (Google Commerce)
Coupons and brand perception and brand loyalty
  • 68% of consumers state that coupons generate loyalty (RTM)
  • 91% of brand loyal shoppers use coupons (Valassis Research)
  • 49% of consumers will gladly switch brands for a coupon (GFK Research)
  • 78% of consumrs are influenced to buy a brand they wouldn’t typically buy due to a coupon (Valassis Research)
  • 68% of consumers strongly believe that digital coupons have a positive impact on a retailer’s brand (RTM)
  • 77% of smartphone users said mobile offers, such as surprise points or rewards, exclusive content and special birthday messaging, have a positive or very positive impact on their brand loyalty (Vibes)
  • 59% of consumers say their opinion of a retailer would be more positive if they started to receive coupons and offers that could be saved on their smartphones (Vibes)
  • 60% of mobile coupon users say they will “gladly switch brands to use a coupon" (GFK Research)
  • 60% of mobile coupon users only use coupons for those brands they usually buy (GFK Research)
  • 53% of adults living in high-income households (earning $200,000 a year or more) are willingto switch brands for the sake of using a coupon (GFK Research)

Coupons and marketing

Email marketing and coupons
  • Emails that contain a coupon have an open rate of more than 14%, an increase in unique clicks of 34%, a transaction completion rate increase of 27%, a 48% increase in revenue per e-mail sent (Experian)
  • 45% of US Millennials access coupons via e-mail on mobile devices (Valassis Research)
  • 90% of retail e-mail campaigns during the 2015 holiday season included an offer (Experian)
Online advertising and coupons
  • 60% of smartphone users are likely to save a coupon or offer from a mobile banner ad (Vibes)
Social media and coupons
  • 58% of Facebook users like a company to receive discounts or promotions (eMarketer Survey) - or 79%, according to (Marketforce)
  • 37% of shoppers receive promotional offers via social media (PWC)
  • 94% of people follow brands on Twitter to receive deals and offers (Compete)
  • 56.1% of mothers share coupons on social. Of these, more than one-quarter post about coupons at least somewhat frequently (eMarketer Survey)
  • 47% of women & 33% of men use social media as the primary source for coupons (Technorati)
  • 90% of millenials share deals, 43% through social media (Valassis Research)
  • 68.6% of students are “very likely” to tell others when a brand offers student discounts (ID.me)
  • 63% of shoppers express a negative reaction to retailers who use social media to influence purchases, recommend products or share deals (Cognizant)

Daily deal sites

Use of daily deal sites

Privacy and personal data and coupons

Willingness to provide personal information for coupons
  • 76% of consumers are willing to trade personal information for relevant offers (Forbes)
  • After taking part in a promotion: 64% will give their name and contact information, 44% will opt-in for future news and promotions,39% will share their likes and dislikes (Opia)
  • 57% of consumers want real-time promotions and offers, yet only 20% want retailers to know their current location and only 14% want to share their browsing history (Accenture)
  • 59% said that providing basic login details in return for personalised offers and information is a ‘fair deal’ (IntentHQ)
Personalization in coupons
  • 70% of consumers want coupons e-mailed to them for products they normally buy (Inmar Intelligent Commerce)
  • 85% of U.S. consumers prefer personalized offers based on previous purchases (Synqera)
  • More than 80% of shoppers want promotions that are tailored to their needs (Precima)
  • 64% would welcome texts from a retailer alerting them to offers matching their buying preferences (Accenture)

Customer service and coupons

Coupons and customer service
  • Retailers can recover 66% of out-of-stock incidents by offering shoppers an immediate discount (Zebra Technologies)
  • 80% of shoppers said they blame the retailer if they have to wait because of another customer’s coupons, returns or customer service problems (LoyaltyOne)

Industries and market segments and coupons

Food & grocery industry and coupons
  • 181.4MM shoppers in the US living in households used coupons for groceries in 2014 (Statista)
  • 25% of mobile coupon users while grocery shopping save their coupons in an e-mail on their device (Statista)
  • 33.2% of consumer packaged goods coupons were for non-food products in 2015 (Statista
  • 36% of food brands have coupon sections on their websites (L2)
  • Browsing for coupons is the second most popular digital activity for grocery shoppers (55%) (Nielsen Insights)
  • 100% of supermarkets plan to increase their use of digital coupons (Aptaris)
  • 58%of shoppers actively look for deals and promotions before going to the grocery store (BH Engagement)
  • 31% of food shoppers say it is important to receive exclusive offers, coupons or other discounts (GFK Research)
  • 30% of fresh groceries shoppers looked for deals and promotions online in the past six months (Nielsen)
  • 65% of shoppers are open to using mobile or online coupons in grocery stores in the future (Nielsen Insights)
  • 18% of shoppers in the US use mobile or online coupons in grocery stores (Neilsen)
  • The number one goal for 78% of mobile grocery shoppers using mobile coupons is to save as much money as possible (GFK Research)
  • 33% US adults agrees completely or somewhat with the statement “I rely on mobile coupons while food shopping" (GFK Research)
Restaurant coupons
  • 90% of customers have looked for a restaurant deal at least once (RTM)
  • 32% of shoppers in the US have used a deal that they found online or on their mobile device at a restaurant in the past three months (RTM)
  • 19% shoppers in the US will use their smartphones tosearch for online deals while in a restaurant (RTM)
  • 46% of diners who earn $150,000 or more per year have used an online or mobile coupon at a restaurant in the past three months (RTM)
Financial industry and coupons
Travel industry and coupons
  • 46% of travel shoppers looked for deals and promotions online in the past six months (Nielsen Insights)
Consumer electronics industry
  • 34% of consumer electronicsshoppers looked for deals and promotions online in the past six months (Nielsen Insights)
Beauty industry
  • 35% of beauty & personal care products shoppers looked for deals and promotions online in the past six months (Nielsen Insights)
  • 58% of beauty shoppersare interested in mobile apps that provide offers to redeem in-store (Mintel)
  • 22% of beauty shoppers are influenced by a sale or the opportunity to use a coupon (Mintel)

Mobile, in-store, and location-based coupons

Usage of coupon apps
  • 51% use coupon apps once or twice a month while 20 percent use them daily (ScanBuy)
  • About 25 million Americans use coupon apps each month (NPD)
  • 75% of consumers used at least one app to assist in their shopping experience while in-store, and 27.5% used at least three apps (RTM)
  • 18% of retailers cite multi-retailer coupon apps as an effective sales driver (Forrester)
  • 45% of shoppers who use shopping apps while in-store look for coupons and discount offers, 38% use them to manage coupons (CFI Group)
  • 67% of smartphone users say money-saving offers are why they use branded apps (Adobe)
  • More than 40% of consumers search for coupons using a mobile app (RTM)
Tablets and digital coupons
  • 53% of the tablet consumer base will use a tablet for coupon redemption, compared to 40% of the US smartphone audience who will do so via smartphone (eMarketer Survey)
  • 66.4 million people will redeem coupons on tablets in 2015 (eMarketer Survey)
  • 47.1 million people redeemed a coupon obtained from an app, mobile internet, QR code, or SMS on a tablet in 2013 (eMarketer Survey)
  • 80.2% of mobile coupon users will use a tablet for redemption, 75.4% on a smartphone (eMarketer Survey)
Mobile wallets / payments and coupons
  • 60% of customers would adopt mobile payments if offered coupons (Koupon)
  • 94% of mobile wallet users are likely to save personalised offers and coupons (Vibes)
  • 69% of consumers would use mobile payments methods if retailers offered discounts specific to their purchases (Nielsen Insights)
In-store vs online coupon usage
  • 62% of all consumers who download savings do so before they enter the store, 55% do so while in the store (Valassis Research)
  • When hunting for a deal, 59% of shoppers will head straight to a retailer’s website (Opia)
  • 82% of consumers would welcome automatic discounts at checkout for loyalty points or coupons (Accenture)
  • 45% would like to receive in-store coupons from their favorite brands (Scanbuy)
  • 30% of customers find in-store smartphone notifications of coupons for nearby products to be annoying (but a majority of consumers 18-44 find them helpful) (Genesys)
  • 91% of consumers feel an ‘in the moment’ offer might influence their purchase (Kitewheel)
  • 49% of digital coupons discovered on smartphones are ultimately used in-store to make a purchase, a 22% increase from 2014 (RTM)
  • 21% of consumers search for coupons on their devices while in-store (JiWire)
Beacon technology and coupons
  • 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020 (Juniper)
  • 11 million coupons weredelivered to consumers via beacon technology in 2015 (Juniper)
  • 88% of consumers consider receiving coupons and special offers an acceptable use of in-store tracking technology (PunchTab)
  • 73% of smartphone users would like to receive instant coupons as they pass by an item in a store (Accenture)
Location-based coupons
  • 51% of retail shoppers are very interested in location-based, in-store mobile coupons (Zebra Technologies)
  • 34% of consumers want location-based offers in mobile wallets (Forrester)
  • 51% are more likely to buy something in-store if they receive a coupon on their mobile device while near a store (including 63% of 18-34 year-olds, 43% of 35+) (RTM)
  • 47% want a retailer to send a coupon to their smartphone when they are in-store or nearby (UPS)
General mobile coupon usage statistics
  • 74.1MM mobile coupon users in the US in 2015 (Statista)
  • 25% of mobile coupon users while grocery shopping save their coupons in an e-mail on their device (Statista)
  • 62% of smartphone owners are extremely or very likely to use digital coupons in the future (Catalina)
  • 60% of Millenial US shoppers in the US said they like to change the products they buy each month in order to claim different cash rebates from Ibotta (Ibotta)
  • 96% of Americans plan to use their mobile device to find better retail bargains (Shopular)
  • For some categories, the redemption rate for mobile coupons is more than 10 times the average for a paper coupon (Koupon)
  • 55% of smartphone shoppers used a mobile coupon on their phone in Q4 2015 (Nielsen Insights)
  • 39% of customers spend more if they receive a personalized mobile coupon (Koupon)
  • 42% of mobile consumers have used a mobile coupon (Koupon)
  • More than nine in ten mobile coupon users will redeem a coupon or code via their mobile device for online or offline shopping in 2017 (eMarketer Survey)
  • 34% of shoppers use mobile coupons/promotional codes (PWC)
  • 15% of US shoppers primarily use mobile coupons (up from 10% in 2013) (RTM)
  • 55% of US shoppers use a smartphone to find a coupon while shopping in-store (RTM)
  • 36% of US shoppers would like to receive mobile coupons based on their current location (GFK Research)
  • 45% would like to receive in-store coupons from their favorite brands (Scanbuy)
  • Mobile coupon use was up 18% in 2015 for a total of 92.6 million US shoppers (Koupon)
  • 65% of convenience store shoppers who use mobile coupons redeem offers within five minutes (Koupon)
  • In 2015, 40.5% of US companies with more than a hundred employees will use mobile coupons for marketing purposes (eMarketer Survey)
  • By 2017, 48% of US companies with 100 employees or more will distribute mobile coupons (eMarketer Survey)
  • 54% of North American shoppers are open to using mobile coupons in the future (Nielsen Insights)
  • 26% of North American shoppers are already using mobile coupons (Nielsen Insights)
  • 83.1 million US shoppers will redeem mobile coupons on smartphones in 2015 (eMarketer Survey)
  • 77% of smartphone users said mobile offers, such as surprise points or rewards, exclusive content and special birthday messaging, have a positive or very positive impact on their brand loyalty (Vibes)
  • 59% of US shoppers say their opinion of a retailer would be more positive if they started to receive coupons and offers that could be saved on their smartphones (Vibes)
  • 65% of shoppers are open to using mobile or online coupons in grocery stores in the future (Nielsen Insights)
  • 32% of US shoppers have used a deal that they found online or on their mobile device at a restaurant in the past three months (RTM)
  • 19% US shoppers will use their smartphones tosearch for online deals while in a restaurant (RTM)
  • 46% of diners who earn 150,000 or more per year have used an online or mobile coupon at a restaurant in the past three months (RTM)
  • 26% of adults living in high-income households (earning $200,000 a year or more) usesmobile coupons when shoppingfor food (GFK Research)
  • 104.11 million adults will redeem coupons via mobile device for either online or offline shopping between 2014 and 2016 (eMarketer Survey)
  • There will be 1.5 billion mobile coupon users by 2019 (Juniper)
  • 59.2 million adult smartphone users in the US used their phones to redeem a mobile coupon for online or offline shopping in 2014 (eMarketer Survey)
  • There were 560 million mobile coupon users in 2014 (Juniper)
  • 33% of all mobile coupons are redeemed on a computer, 33% in store, 25% on the smartphone (RTM)
  • 44.5% of US companies will use mobile coupons for marketing this year (eMarketer Survey)
  • 47% are incentivised to try a new brand when receiving a digital coupon on a smartphone (RTM)
  • 44% want to see coupons, discounts and special offers in mobile wallets (Forrester)
  • 25% of US shoppers search or redeem coupons on their smartphones (Forrester)
  • 64% of Millenial US shoppers in the US search for coupons on their smartphones (eMarketer Survey)
  • Consumers who say they search for local deals on their smartphones while shopping, by generation: Millenial US shoppers in the US (36.6%), GenX (30.3%), Boomers (13.4%) (Experian)
  • 70% of US adult digital coupon users redeemed a coupon or code on a mobile device in 2014 (eMarketer Survey)
  • 55% of mobile coupon users spend more money during an in-store or online visit (and the majority spend at least $25) (RTM)
  • 77% said they spend between US$10 and US$50 more than anticipated when redeeming a mobile coupon, and 17% spend an extra $50 or more (RTM)
  • 34% of smartphone shoppers use their devices for mobile coupons (Nielsen Insights)
  • 54% of mobile consumers who have used a mobile coupon got them from retailer websites (Nielsen Insights)
  • 75% of US shoppers redeemed a mobile coupon in 2013 (Key Ring)
  • Mobile coupons have a 10% redemption rate, compared to 1% or less for traditional coupons (Juniper)
  • 22% of shoppers 45 and under have used a mobile coupon, compared to just 6% of those over 45 years (Sullivan Higdon & Sink)
  • 73% would not want coupons sent directly to their device (Synqera)
  • Grocery stores (41%), department stores (41%) and clothing stores (39%) are the most popular locations for mobile coupon redemptions (Neilsen)
  • 55% of US shoppers express an interest in mobile coupons but only 10% have received one from a merchant (Mercator Advisory Group)
  • 90% of smartphone and tablet users redeem their digital coupons within several days (RTM)
  • Nearly one-third of coupons found on smartphones or tablets are redeemed immediately (RTM)
  • 63% of shoppers in the US who use mobile devices in-store look for competitors’ coupons and prices (Connexity)
  • 88% of 2015 holiday text messages from retailers included an offer (Experian)
  • 45% of US Millennials access coupons via e-mail on mobile devices (Valassis Research)
  • 49% of mobile consumers plan to use mobile coupons during the 2015 holidays (GPShopper)
  • 53% of Millenial US shoppers in the US with children get coupons or deals on their smartphones (Valassis Research)
  • 33% of back to school shoppers use their phones and tablets to look for coupons while in-store (ThinkNear)
  • More than 80% of mobile coupon app userssaid that the ability to use the app anywhere they shop was very or somewhat important (MobiSave)
  • 79% of mobile coupon app users said that receiving their rebate almost immediately without needing to reach a threshold or wait for a check in the mail was very or somewhat important (MobiSave)
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